(Listen to the audio or read below) You can’t sell something if you aren’t completely sold on it yourself. Or can you? What if it’s your job to persuasively communicate something, regardless of your personal feelings? We might see this with sales development reps (SDRs), account executives, management consultants, or marketing professionals. We can also … Read more
There are three main skill levels in public speaking, identified by our inner dialogue: At the beginner level, we think “how do I look?” This is the most basic mindset, where we are most concerned with how we look to the audience and whether they are judging us or accepting us. Most people don’t get past this … Read more
Emotion is a Key Persuasion Skill Centuries ago, Aristotle wrote the book on rhetoric, titled simply, Rhetoric. He outlined three key persuasion strategies: ethos, logos and pathos. Ethos is the Greek for “character.” It refers to the credibility and authority of the presenter. If you are trying to persuade someone, it’s important they see you … Read more