(Listen to the audio or read below) You can’t sell something if you aren’t completely sold on it yourself. Or can you? What if it’s your job to persuasively communicate something, regardless of your personal feelings? We might see this with sales development reps (SDRs), account executives, management consultants, or marketing professionals. We can also … Read more
One thing I’ve learned over the years is that good networking feels a lot like meeting new friends. Oftentimes we associate “networking” with a very business-focused, “formal” kind of vibe. But that’s just one, very specific type of networking. People definitely want to hire or do business with someone who is professional. But they also want someone … Read more
Overthinking, excessive planning, and hesitation are all related. They all involve taking ourselves out of the moment and into our worries and anxieties. This internal mental and emotional conflict undercuts your communication effectiveness. Communication, whether one-to-one or one-to-thousands, is fundamentally a form of connection with someone. When you get lost in your insecurities and worries about “am I … Read more
Emotion is a Key Persuasion Skill Centuries ago, Aristotle wrote the book on rhetoric, titled simply, Rhetoric. He outlined three key persuasion strategies: ethos, logos and pathos. Ethos is the Greek for “character.” It refers to the credibility and authority of the presenter. If you are trying to persuade someone, it’s important they see you … Read more