sales

4 Ways to Make Your Call to Action More Appealing

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improve your presentation's call to action

The “call to action” is a classic tactic in marketing, sales, advertising and other fields. In public speaking and presentations, we are encouraged to provide a call to action to our audience. It’s something that focuses the audience on a specific task, and helps them understand how to put your ideas and recommendations into practice. … Read more

Persuasion Skills: Can You Be Convincing if You Aren’t Convinced?

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(Listen to the audio or read below) You can’t sell something if you aren’t completely sold on it yourself. Or can you? What if it’s your job to persuasively communicate something, regardless of your personal feelings? We might see this with sales development reps (SDRs), account executives, management consultants, or marketing professionals. We can also … Read more