Persuasion Skills: Can You Be Convincing if You Aren’t Convinced?

(Listen to the audio or read below) You can’t sell something if you aren’t completely sold on it yourself. Or can you? What if it’s your job to persuasively communicate something, regardless of your personal feelings? We might see this with sales development reps (SDRs), account executives, management consultants, or marketing professionals. We can also … Read more

The Cycle of Mediocrity and Failure That Keeps People Down

People that struggle with various challenges in their lives–relationships, fitness, careers, social skills, money management, dating–often exhibit the same pattern of effort and failure. Our efforts to break out of a rut and create a new pattern are foiled by our own mistakes. Once you start looking, you can see this cycle everywhere: Stage 1: Over time, … Read more

Why So Many Public Speaking and Communication Trainings Fail

Companies spend a lot of money on training. They often fail to get any lasting results from it. As someone who has been involved in coaching and skills training for years now (both as a student and a coach), I know what works and what doesn’t. There are two major things that are needed for any … Read more