How to Tell When a Presenter Doesn’t Care About the Audience (video)

This hilarious video demonstrates almost every bad quality a presenter can have: Her presentation is disorganized, rushed and confusing. She skips through the whole thing without really saying much. She relies on the slides instead of using them as a supplement to her words. She is distracted by her cell phone. She talks down to the … Read more

How to Convince Customers to Pay a Higher Price

I recently discovered a really interesting series that Buzzfeed does about money and lifestyle. They look at the same product or service, at three different businesses with three different prices. In this video they look at a hostel at $50/ night, a boutique hotel at $400/ night, and a two-story “sky villa” at the Palms resort … Read more

60 Seconds to Rapport

I’ve been trying out this old technique for rapport building called “mirroring.” This is where you adjust your body language and movement to be similar to the other person’s in a conversation. If they cross their arms, you cross your arms. If they lean to one side, you do as well. You don’t do it right … Read more

People Don’t Know What They Want… And What it Means for Your Messaging and Promotion

When I was helping clients with dating and social skills, I came across this issue all the time. Both men and women say they want one thing in a partner or relationship, but their behavior indicates a completely different desire altogether. People who scream all they want is a nice, dependable partner, nevertheless get involved with bad boys … Read more

What You Can Learn from Barack Obama on Public Speaking

Public Speaking Techniques Demonstrated by Barack Obama (Before He Was President) Here is Barack Obama’s big speech from the 2004 Democratic Convention that put him on the map: Notice his relaxed body movement and purposeful hand gestures throughout. There are several key strategies that Obama uses for maximum impact on the audience. Strategic Monotone and Vocal Range … Read more