marketing strategy

How to Guarantee Your Proposal Gets Heard

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Jonathan and Thomas both have a great idea for their companies. Jonathan works at a multi-million dollar firm, and so does Thomas. They are equally qualified and talented. They both give their proposal to senior team members at the same time of the fiscal year. They both speak to the key decision-maker, who is equally … Read more

How to Convince Customers to Pay a Higher Price

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I recently discovered a really interesting series that Buzzfeed does about money and lifestyle. They look at the same product or service, at three different businesses with three different prices. In this video they look at a hostel at $50/ night, a boutique hotel at $400/ night, and a two-story “sky villa” at the Palms resort … Read more