Elizabeth Holmes was charged in 2018 with an “elaborate, years-long fraud” by the SEC. At its peak, her company Theranos (founded in 2003) was valued at $9 billion. Holmes was recognized as a genius innovator, the female Steve Jobs, an example for young women everywhere. She was celebrated by Forbes magazine as the youngest self-made … Read more
Framing is everything. I’ve written before about the power of framing in persuasion. At minute 1:40 in this segment on Fox News, Dr Oz shows how it’s done, whether intentionally or not: He briefly turns a conversation about healthcare spending into one on homelessness. Because the whole tone of the discussion to that point is … Read more
Reframing happens when you create a new context, or a new “frame” for a discussion. It’s one of the most powerful and effective ways of communicating. Reframing is especially critical when you are trying to compete for attention or acceptance. By reframing the entire conversation, or the way your counterpart thinks about the issue, you shift … Read more