frame

How Dr Oz Got Fox News to Support Spending on the Homeless (video)

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Framing is everything. I’ve written before about the power of framing in persuasion. At minute 1:40 in this segment on Fox News, Dr Oz shows how it’s done, whether intentionally or not: He briefly turns a conversation about healthcare spending into one on homelessness. Because the whole tone of the discussion to that point is … Read more

Why You Need to Be Reframing Your Message and Communication

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Reframing happens when you create a new context, or a new “frame” for a discussion. It’s one of the most powerful and effective ways of communicating. Reframing is especially critical when you are trying to compete for attention or acceptance. By reframing the entire conversation, or the way your counterpart thinks about the issue, you shift … Read more