Framing is everything. I’ve written before about the power of framing in persuasion. At minute 1:40 in this segment on Fox News, Dr Oz shows how it’s done, whether intentionally or not: He briefly turns a conversation about healthcare spending into one on homelessness. Because the whole tone of the discussion to that point is … Read more
Yesterday we saw Dr. Marc Siegel’s weak, meandering, and unclear communication skills. Here we can see Dr. Oz in the same situation: a medical professional with three news anchors. But with a very different outcome. Whatever you think about Oz’s opinions on medicine, the point is he is an excellent communicator. He is crisp, sharp, articulate, … Read more
Dr. Marc Siegel, clearly a very intelligent and experienced physician, has trouble getting his message across. In this 3-minute segment with three goofball news anchors, he tries to communicate some points about salt, but quickly loses control of the discussion: As the only one there with any medical training, or any experience actually treating disease, he should be controlling the … Read more