consistency

5 Quick Tips I Gave Today on Persuasion

by

I had a small meetup today in NYC about persuasion. My goal was to provide some simple tips and techniques for persuasion and influence. These are just a small sample of many persuasion concepts. Here are the main ones I highlighted (with links to more info on this blog): 1. Agree and reframe: Always a controversial one (“Whaaaat?! … Read more

How to Predict the Future: Give Your Audience a Label

by

In his classic book Influence, Robert Cialdini describes the power of consistency in affecting human behavior: Just after placing a bet, [people] are much more confident of their horse’s chances of winning than they are immediately before laying down that bet. Of course, nothing about the horse’s chances actually shifts; it’s the same horse, on the same … Read more