It’s frustrating when you are speaking to a group of people and they just don’t seem to be grasping what you’re saying. You might feel at a loss. You thought you were communicating in a good way, but apparently not. Here a few ideas to make it easier for an audience to understand you. 1. … Read more
Jonathan and Thomas both have a great idea for their companies. Jonathan works at a multi-million dollar firm, and so does Thomas. They are equally qualified and talented. They both give their proposal to senior team members at the same time of the fiscal year. They both speak to the key decision-maker, who is equally … Read more
Frank Luntz, a Republican consultant, spearheaded the messaging change from “estate tax” to “death tax” in the 1990s. The term “death tax” had been used decades before, but it was used again at that time as Republicans sought support for its repeal. By shifting the frame from a tax on “estates,” (which sounds like it only affects very … Read more
Framing is everything. I’ve written before about the power of framing in persuasion. At minute 1:40 in this segment on Fox News, Dr Oz shows how it’s done, whether intentionally or not: Dr. Oz on how US can dramatically lower health care costsWatch this video on YouTube He briefly turns a conversation about healthcare spending … Read more
I’ve written before about the power of agreement as a tool of persuasion. Most people expect their “opposite” to disagree and fight them. So when you agree with someone, even if just on the surface, you immediately interrupt that predictable pattern. You get their attention, and you start validating their ego. With the egotistical issues … Read more
I had a small meetup today in NYC about persuasion. My goal was to provide some simple tips and techniques for persuasion and influence. These are just a small sample of many persuasion concepts. Here are the main ones I highlighted (with links to more info on this blog): 1. Agree and reframe: Always a controversial one (“Whaaaat?! … Read more
Cold reading is a statement or guess about someone that is based on a very limited amount of information about them. It often comes in the form of a “high-probability guess.” Psychics use cold reads all the time: [To someone who arrived right on time for their appointment] “You are a very conscientious and detail-oriented person, … Read more
In a few weeks the UK will go to the polls and elect a new Parliament. The Conservative party of Prime Minister Theresa May is expected to win decisively. The second-biggest party is the Labor party. The leader of Labor is Jeremy Corbyn, who faces off against May during the Prime Minister’s Questions. Looking at … Read more
In his classic book Influence, Robert Cialdini describes the power of consistency in affecting human behavior: Just after placing a bet, [people] are much more confident of their horse’s chances of winning than they are immediately before laying down that bet. Of course, nothing about the horse’s chances actually shifts; it’s the same horse, on the same … Read more
I’m sitting in a Starbucks here in New York and I just overheard a woman ask the staff for a certain packet of coffee beans. One staff member replied “We don’t sell that here, you can go to the Astor place store [literally around the corner from this one]“ The woman said “Eh, I’m too lazy, … Read more