How to Convince Customers to Pay a Higher Price

I recently discovered a really interesting series that Buzzfeed does about money and lifestyle. They look at the same product or service, at three different businesses with three different prices. In this video they look at a hostel at $50/ night, a boutique hotel at $400/ night, and a two-story “sky villa” at the Palms resort … Read more

Why You Need to Be Reframing Your Message and Communication

Reframing happens when you create a new context, or a new “frame” for a discussion. It’s one of the most powerful and effective ways of communicating. Reframing is especially critical when you are trying to compete for attention or acceptance. By reframing the entire conversation, or the way your counterpart thinks about the issue, you shift … Read more