What This YouTube Video Tells Us About Success


That’s the number of dislikes on the video below. Think about that for a second.

As of this writing, almost one million and seven hundred thousand people watched this video and hated it so much that they felt compelled to actually hit the “dislike” button.

Imagine how you would feel if you created something–an article, a video, a film, a book, a presentation. You worked your ass off to develop it, edit it, publish it and promote it everywhere.

And then hundreds of thousands of people, from all over the world, said “this sucks!”

What video am I talking about?

The most-watched YouTube video of all time.

Right now, “Despacito” by Luis Fonsi and Daddy Yankee has racked up well over 3 billion total views. This makes it the most successful YouTube video ever.

And yes, it has almost 1.7 million dislikes. But the likes? Over 17.7 million.

Whether you are making music videos, selling insurance, promoting a new technology, or any other endeavor, failure is not the opposite of success, but a part of it.

And this is what success actually looks like. Not an unbroken series of perfect wins, adding up over time to a massive achievement.

No one, and no company, is liked by everyone. Haters are part of the game. And the bigger you get, the more haters you will accumulate.

Success looks like lots of small and medium-sized losses, interspersed with small and medium-sized wins, and occasionally, a few big wins. That’s where the success comes from.

Those that are comfortable with losses, setbacks and critics, tend to be those that persist and, ultimately, dominate.

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