This is How You Take Away the Buyer’s Excuses

I’m sitting in a Starbucks here in New York and I just overheard a woman ask the staff for a certain packet of coffee beans. One staff member replied “We don’t sell that here, you can go to the Astor place store [literally around the corner from this one]“ The woman said “Eh, I’m too lazy, … Read more

How to Convince Customers to Pay a Higher Price

I recently discovered a really interesting series that Buzzfeed does about money and lifestyle. They look at the same product or service, at three different businesses with three different prices. In this video they look at a hostel at $50/ night, a boutique hotel at $400/ night, and a two-story “sky villa” at the Palms resort … Read more